The Play Years Essay -- essays research papers

The Play Years   Ã‚  Ã‚  Ã‚  Ã‚  Early childhood is often characterized by endless make-believe and sociodramatic play which indicates the development of mental representation. Sociodramtic play differs from simple make-believe play in that it involves play with peers. This stage of play is often referred to as the Preoperational Stage. This is the stage immediately after Piaget's Sensorimotor Stage. The Preoperational Stage spans from two to about five or six years of age. At this stage, according to Piaget, children acquire skills in the area of mental imagery, and especially language. They are very self-oriented, and have an egocentric view; that is, preoperational children can use these representational skills only to view the world from their own perspective (http://web.psych.ualberta.ca/~mike/Pearl_Street/Dictionary/contents/P/piaget's_stages.html).   Ã‚  Ã‚  Ã‚  Ã‚  Throughout early childhood, children's preoperational cognitive development is observed. Egocentrism -- being unaware of any perspectives other then their own -- is often seen is children ranging from two to six or seven years. Piaget's three mountain problem illustrates this phenomenon clearly; that is, children who looked at three mountain peaks, designated by different colors, could not pick a picture representing the three peaks from a doll's point of view. Instead, the pictures represented their own point of view.   Ã‚  Ã‚  Ã‚  Ã‚  Conservation problems also are c...

New Media Marketing Campaign Success Story Essay

Dove was one of the biggest global brands introduced and owned by Unilever since 1957. Dove started its life as a beauty soap bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of women have dry skin. Dove provides a wide range of cleansing and personal care products that make a genuine difference to the condition and feel of consumer’s skin and hair. Some products of Dove include; antiperspirants, deodorants, body washes, beauty bars, lotions and moisturizers, hair care and facial care products. During the 1990s, the group began to extend the brand across the complete personal care spectrum, and Dove now encompasses a wide range of products from bar soap to shower gel, and from deodorants to shampoo-conditioners. Dove has attracted widespread media attention since 2004 for its marketing. A new line of Dove for Men products was launched in 2010. Over the last few years, Dove has focused on delivering products that inspire women to enjoy their own beauty and individuality. As part of our Campaign for Real Beauty, the Dove Self-Esteem Fund (DSEF) demonstrates our commitment to the brand’s mission ‘to make more women feel beautiful every day, by widening today’s view of beauty and by inspiring women to take great care of themselves.’ The DSEF aims to educate and inspire young girls through a series of tools and workshops which ultimately protects and nurtures their body-related self-esteem and enables them to become fully realized adults. Campaign Introduction Dove Campaign for Real Beauty is campaign that focused not on the product, but on a way to make women feel beautiful regardless of their age and size. The point behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have confidence to be comfortable with themselves. The launched campaign featured normal women of different shapes and sizes viewed in a number of ways’ one was approaches in the street another answered an ad which was placed in a local newspaper. The Dove Campaign for Real Beauty is a global effort that is intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty. The campaign supports the Dove mission: to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves.† In addition to changing women’s view of their bodies, Dove also aimed to change the beauty market. In an industry where the standard of beauty is often a size two blonde supermodel, Dove distinguished itself by using models that ranged from size six to fourteen. CRFB abandoned the conventional cynical method of portraying â€Å"perfect† women as beauty role models. Main goals of the online campaign were to bring awareness to the new product line, generate debate about the definition of beauty, receive media attention, gain market coverage allow consumer interaction with the brand, and call to join the self-esteem program partnership. . Type of New Media Used Website Through Dove’s website, the public is able to gain more insights about the campaigns. The Dove Self-Esteem Fund was developed as part of the Dove Campaign for Real Beauty to help free the next generation from self-limiting beauty stereotypes. We have already helped over 5 million girls and we invite you to play a role in supporting and promoting a wider definition of beauty. Dove Self-Esteem Fund – Girls Only Interactive Self-Esteem Zone (Appendix 1.3) allows the public to do everything from take interactive quizzes, creating their own online magazine to get a reality check in art of image manipulation. Furthermore, they created a viral video (Appendix 1.4) – Evolution, showing the transformation of a normal looking girl into a stunning model and posted it on the website. Visitors can access new self-esteem building tools, take part in interactive self-esteem activities and join self-esteem discussion boards. Facebook As consumers nowadays are getting more IT savvy, the Dove Facebook page (Appendix 1.1) generally attracted 3,688,330 people liking it. From the page, Dove not only educates the campaign to the public, it also engages the public and users of Facebook to communicate with them. Dove has done so through the interactive panels (Appendix 1.1), where they asked â€Å"What does real beauty mean to you?† From there, the public will post their response or view up the wall of the page. The Dove Facebook page is able to reach mass audience of different languages and culture as they allow visitors to pick their current country and language choices. Thus, even if the visitor is not English speaking, they will still be able to understand the information stated on the page. YouTube YouTube is a social media platform that allows feedback from its viewers. By using YouTube, Dove has stimulated its customers to get involved by telling their own opinions about beauty concept. That helps the campaign more and more successful and well-known. With YouTube, Dove can also measure the effect of their campaign via the number of viewers. They created viral video and placed it on the CFRB website, the video – Evolution, shows the transformation of a normal=looking girl into a stunning model and it became a hot throughout YouTube by the name; Dove Evolution Video, 2006. Dove’s â€Å"Evolution† video (Appendix 1.2), which won both a Film Grand Prix and Cyber Lion (A Grand Prix for cyber-marketing) at the 2007 Cannes Lion International Advertising Festival, takes a different approach. By highlighting the extent to which pictures of models are often modified and retouched in advertisements, this video point out the unrealistic nature of many models’ appearances. Showing how much a model’s appearance can change from its natural state at the beginning of a photo shoot, thanks to make-up, stylists and computers, â€Å"Evolution† is intended to challenge women not to accept a type of beauty that is unrealistic and attainable only through the use of editing and retouching Conclusion Result of the Campaign Through the campaign, results stated that the campaign has been shown on over 25 major TV channels and in more than 800 articles in opinion leading newspapers as well as in popular women’s magazines. In the first six months of the campaign, sales of Dove’s firming products increased 700% in Europe and in the United States, sales for the products in the advertisements increased 600 percent in the first two months of the campaign. In 2004, the first year of the campaign, global sales surpassed $1 billion, exceeding company expectations. Dove’s public relations company built in news coverage for Asia with the Dove â€Å"models† appearing in 618 different newspaper clippings with a circulation of 139 million. By the end of 2005, sales in the Asian-Pacific market increased from 19 percent to 26 percent. In the United States, the campaign got free advertising space from media coverage on national television shows reaching 30 million daytime television viewers. These shows included The Oprah Winfrey Show, which included the campaign everyday for a week, The Ellen DeGeneres Show, The Today Show, The View and CNN. â€Å"Evolution† the viral video and the most famous execution of the campaign to date had global impact. The viral has been viewed more than 15 million times online and seen by more than 300 million people globally in various channels of distribution, including news coverage, by the estimation of Ogilvy Chairman-CEO Shelly Lazarus. Dove and Ogilvy have won awards for this campaign. These include the two Grand Prix Cannes Advertising Awards in 2007. This is an unprecedented number of awards to win. â€Å"Evolution† the viral won Film Grand Prix and a Cyber Grand Prix. Dove won a silver IPA for effectiveness with the campaign. In 2006 it was awarded a Grand EFFIE, which honors the most significant achievement in marketing communications effectiveness. Individual Opinion The success of the Dove campaign has been its agility in bypassing traditional mainstream media and entering popular culture through new media. Dove used YouTube to ask their consumers to help create the Self-Esteem Campaign. To get things started, Dove posted a fast-motion, one-minute film entitled, â€Å"Dove Evolution,† which races through the cosmetic artistry and Photoshop â€Å"plastic surgery† that ultimately transforms a model’s features into an ethereal face that then appears on a billboard. The film ends with the tag line: â€Å"No wonder our perception of beauty is distorted.† The YouTube Dove film has been viewed over three million times and has brought more attention to the Campaign for Real Beauty. Dove’s message and story then migrated to the entertainment media. The spot played on TV shows such as â€Å"Ellen,† â€Å"Entertainment Tonight† and â€Å"The View.† Dove, the brand with a point of view, now had customers with a point of view. The Dove Campaign opened marketer’s eyes to the importance of global consistency. The internet makes it easier for people to connect the dots and to share information. With the internet giving the consumer a voice and allowing user-generated media to have a real impact on our culture, marketers should be able to recognize this and realize how much power the consumer now holds.

The Advantages and Disadvantages of Outsourcing Essay

In the past decade the topic of outsourcing has become a heavily debated subject on if it is ethically correct to outsourcing jobs to foreign countries. Outsourcing has become more and more an option for many companies and not just an economic fad. The decision to outsource is a difficult one for any company to make because there are many advantages and disadvantages to consider. The decision to outsource affects many people, communities, and industries so if a corporation decides to outsource they must consider how it will affect human dignity, the common good of the economy, and subsidiary. A common definition of outsourcing is the takes part of their business and give it to another company to complete. The main industries that take†¦show more content†¦To the opponents of outsourcing these statistics correctly state why outsourcing is a negative solution to cost cutting and affects the dignity of the people who used to work these jobs. To the people who have lost their jobs their dignity has been partially lost because they are now with out a job that they have worked for most of their lives and now they can’t provide for themselves and their dependents. Also for the companies that have outsourced these jobs they don’t provide adequate services for their employees who’s jobs are being outsourced. To the companies that outsource should help their former employees find other jobs. This would be beneficial to the worker and industry because the worker would loose a means of income and the industry would regain workers. On the other side the s upporters of outsourcing say that it helps the dignity of workers who receive the jobs from the American corporations. An example of how outsourcing helps dignity is if you have an industry like web-design and you don’t get a job over a cheaper outsourced company you will have the extra motivation to improve your business or product (Business, ethics, morality). By outsourcing your need to have a web-site to another country you cut costs, provide work for other who otherwise would never have got the chance to make the web-site and you motivate otherShow MoreRelatedThe Advantages and Disadvantages of Outsourcing1442 Words   |  6 PagesWhat are the advantages and disadvantages to outsourcing in the global marketplace? In these times of great globalization where many countries have erased their borders when it comes to trade outsourcing has become an option for many companies. Whether or not to outsource is a key question that companies must consider. According to the Pros and Cons of Outsourcing, â€Å"The decision to outsource or not is a matter of finding the right balance-the balance between managing labor costs, workflow, employeeRead MoreAdvantages and Disadvantages of Outsourcing888 Words   |  4 PagesAdvantages and Disadvantages of Outsourcing Outsourcing is an allocation of specific business processes to a specialist external service provider. Most of the times an organization cannot handle all aspects of a business process internally. Additionally some processes are temporary and the organization does not intend to hire in-house professionals to perform the tasks. 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Even so, delegating tasks to foreign third parties also carries a suite of new risks that businessesRead MoreBus 401 Mod 3 Case1108 Words   |  5 PagesTUI University BUS 401 Case Study Module 3 Dr. Yi Ling Abstract Outsourcing occurs when a company either buys products or services from outside sources or sends work to outside contractors versus doing it themselves. There are several advantages and disadvantages to outsourcing to include cost savings, sharing risk and developing better leaders internally. There are also some disadvantages like lack of quality control, loss of some management functions and losing the ability to buildRead MoreOutsourcing Of Aviation Maintenance Practices And The Effects Of Globalization1352 Words   |  6 Pages Outsourcing of Aviation Maintenance Practices and the Effects of Globalization Matthew Wilkerson Embry-Riddle Aeronautical University Worldwide May 16, 2016 â€Æ' Abstract Within the aviation industry outsourced maintenance practices have become increasingly more prevalent to maintain current assets. There is generally three processes currently being utilized by the airline industry: outsourcing specific maintenance needs, in-house operations, and lastly, a hybrid approach, which entails a combinationRead MoreAssignment 3 Management Accounting Case West Island Products Essay615 Words   |  3 PagesFirst advantage of outsourcing is that the organization is in the position to ensure that it is able to complete its activities in a swift and expert manner. Second advantage of outsourcing is that it helps organization to concentrate on core process instead of supporting processes carried out by it. Third advantage of outsourcing is that the organization will be in the position to ensure that it is engaged in activities of risk sharing over a period of time (Carroll, 2007). First disadvantage of outsourcingRead MoreOutsourcing At Schaeffer : Outsourcing17 07 Words   |  7 Pages Case Study 1 : Outsourcing at Schaeffer Gayathri Kadiyala Wilmington University TABLE OF CONTENTS Outsourcing definition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Concept of outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦. 3 Outsourcing at Schaeffer †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Outsourcing: Outsourcing is a process of a company obtaining the services from an outside vendor. These services can be of different formsRead MoreAdvantages and Disadvantages of Being a First Mover975 Words   |  4 PagesAdvantages and Disadvantages of being a First Mover: The timing of entry to a particular market or industry is usually important because it helps in determining a companys returns on investment. First movers are described as the first entrants to offer or sell a new product or service category in a particular industry. Some of the major advantages of being a first mover include brand loyalty and technological leadership, exploiting the switching costs of buyers, preemption of scarce assets, and